Data mining and market intelligence for optimal marketing returns - Chiu, Susan; Tavella, Domingo, 1948- (Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing research; Data mining; Electronic books