Gaining influence in public relations : the role of resistance in practice - Berger, Bruce K.; Reber, Bryan H. (Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006)
Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey.
Includes bibliographical references (p. 257-265) and indexes.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Public relations; Power (Social sciences); Electronic books