Cita APA

Chan-Olmsted, S. M. (2005). Competitive strategy for media firms: Strategic and brand management in changing media markets. Mahwah, N.J.: L. Erlbaum Associates.

Citación estilo Chicago

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Mahwah, N.J.: L. Erlbaum Associates, 2005.

Cita MLA

Chan-Olmsted, Sylvia M. Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Mahwah, N.J.: L. Erlbaum Associates, 2005.