TY  - GEN
T1  - Competitive strategy for media firms strategic and brand management in changing media markets
T2  - LEA's communication series.
A1  - Chan-Olmsted, Sylvia M.
LA  - English
PP  - Mahwah, N.J.
PB  - L. Erlbaum Associates
YR  - 2005
UL  - https://colectivo.uloyola.es/Record/ELB156574
OP  - 242
CN  - HE8689.4 .C43 2005
KW  - Broadcasting : Management.
KW  - Brand name products : Management.
KW  - Branding (Marketing)
KW  - Electronic books.
ER  -