Competitive strategy for media firms strategic and brand management in changing media markets - Chan-Olmsted, Sylvia M. (Mahwah, N.J. : L. Erlbaum Associates, 2005)
Includes bibliographical references and indexes.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Broadcasting -- Management; Brand name products -- Management; Branding (Marketing); Electronic books