APA Citation

Kahle, L. R., & Riley, C. (2004). Sports marketing and the psychology of marketing communication. Mahwah, N.J.: L. Erlbaum Associates.

Chicago Style Citation

Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. Mahwah, N.J.: L. Erlbaum Associates, 2004.

MLA Citation

Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. Mahwah, N.J.: L. Erlbaum Associates, 2004.

Warning: These citations may not always be 100% accurate.