TY  - GEN
T1  - Sports marketing and the psychology of marketing communication
T2  - Advertising and consumer psychology.
A2  - Kahle, Lynn R.
A2  - Riley, Chris, 1958-
LA  - English
PP  - Mahwah, N.J.
PB  - L. Erlbaum Associates
YR  - 2004
UL  - https://colectivo.uloyola.es/Record/ELB156621
OP  - 415
CN  - GV716 .S649 2004
KW  - Sports : United States : Marketing.
KW  - Sports : United States : Psychological aspects.
KW  - Communication in marketing.
KW  - Electronic books.
ER  -