Sports marketing and the psychology of marketing communication - Kahle, Lynn R.; Riley, Chris, 1958- (Mahwah, N.J. : L. Erlbaum Associates, 2004)
Includes bibliographical references and indexes.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Sports -- United States -- Marketing; Sports -- United States -- Psychological aspects; Communication in marketing; Electronic books