TY  - GEN
T1  - When ads work new proof that advertising triggers sales
A1  - Jones, John Philip.
LA  - English
PP  - Armonk, N.Y.
PB  - Sharpe
YR  - 2007
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/ELB158546
OP  - 209
CN  - HF5823 .J719 2007
SN  - 9781317452126
KW  - Advertising : Case studies.
KW  - Sales promotion : Case studies.
KW  - Electronic books.
ER  -