TY  - GEN
T1  - The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
A1  - Ottman, Jacquelyn A.,
LA  - English
PP  - Sheffield, England ; San Francisco, California
PB  - Greenleaf Publishing : Berrett-Koehler Publishers
YR  - 2011
UL  - https://colectivo.uloyola.es/Record/ELB159106
OP  - 272
NO  - Includes index.
CN  - HF5413 .O886 2011
SN  - 9781351278676
KW  - Green marketing.
KW  - Marketing.
KW  - Electronic books.
ER  -