TY  - GEN
T1  - Interactive marketing revolution or rhetoric?
T2  - Routledge interpretive marketing research series ;
A1  - Miles, Chris, 1967-
LA  - English
PP  - New York
PB  - Routledge
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB159159
OP  - 242
CN  - HF5415.1264 .M55 2010
SN  - 9780203852071
KW  - Interactive marketing.
KW  - Direct marketing.
KW  - Electronic books.
ER  -