E-Service : new directions in theory and practice - Kannan, P. K.; Rust, Roland T. (Armonk, N.Y. : M.E. Sharpe, 2002)
The era of e-service / Roland T. Rust and P.K. Kannan -- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby -- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter -- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms -- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu ... [et al.] -- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim -- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer -- Real-time marketing in e-services / Sajeev Varki -- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley -- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon -- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver -- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino -- Performance metrics and successful e-government services / Joan Steyaert.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Customer services; Electronic commerce; Electronic books