Greener marketing a global perspective on greening marketing practice - Charter, Martin; Polonsky, Michael J. (Sheffield : Greenleaf Pub., 1999)
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Green marketing; Electronic books