TY  - GEN
T1  - Customer loyalty programmes and clubs
A1  - Butscher, Stephan A.
A2  - Butscher, Stephan A.
LA  - English
PP  - Aldershot, England ; Burlington, VT
PB  - Gower
YR  - 2002
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/ELB159785
OP  - 206
NO  - Rev. ed. of: Customer clubs and loyalty programmes, 1998.
CN  - HF5415.525 .B87 2002
SN  - 9781317155478
KW  - Customer clubs.
KW  - Customer loyalty programs.
KW  - Electronic books.
ER  -