Customer loyalty programmes and clubs - Butscher, Stephan A.; Butscher, Stephan A. (Aldershot, England ; Burlington, VT : Gower, 2002)
Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Customer clubs; Customer loyalty programs; Electronic books