TY  - GEN
T1  - Corporate community involvement : the definitive guide to maximizing your business' societal engagement
A1  - Lakin, Nick.
A2  - Scheubel, Veronica.
LA  - English
PP  - Stanford, Calif. : Sheffield, UK
PB  - Stanford University Press ; Greenleaf
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB160534
AB  - The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.
OP  - 269
CN  - HD60 .L325 2010
SN  - 9781351279031
KW  - Industrial management : Social aspects.
KW  - Strategic planning.
KW  - Corporations : Public relations : Management.
KW  - Electronic books.
ER  -