The marketisation of higher education and the student as consumer - Molesworth, Mike.; Nixon, Elizabeth, 1982-; Scullion, Richard (Abingdon, Oxon ; New York, NY : Routledge, 2011)
Introduction to the marketisation of higher education and the student as consumer / Frank Furedi -- The march of the market / Roger Brown -- Markets, government, funding and the marketisation of UK higher education / Nick Foskett -- The marketised university: defending the indefensible / Ronald Barnett -- Adopting consumer time and the marketing of higher education / Paul Gibbs -- Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton -- Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish -- From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei -- Branding a university: adding real value or smoke and mirrors? / Chris Chapleo --
Includes bibliographical references.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Education, Higher -- Great Britain -- Marketing; College students as consumers -- Great Britain; Electronic books