Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
| Autor principal: | |
|---|---|
| Formato: | eBook |
| Idioma: | English |
| Fecha de publicación: |
Burlington :
Gower,
[2014]
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| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=163568 |
Tabla de Contenidos:
- List of figures
- List of tables
- Acknowledgement
- Preface
- Introduction and definition
- "Obstructive marketing" : origins
- "Obstructive marketing" challenges
- Context
- Risk and dependency
- Asymmetric warfare
- The effect of the capital markets and sovereign wealth funds
- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
- Protecting against "obstructive marketing"
- Summary
- The future
- Appendix a
- Bibliography
- Index.