The fast path to corporate growth leveraging knowledge and technologies to new market applications - Meyer, Marc H. (Oxford ; New York : Oxford University Press, 2007)
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2023. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Success in business; Creative ability in business; New products -- Management; Business planning; Marketing research; Market segmentation; Corporations -- Growth; Electronic books