TY  - GEN
T1  - Managing global customers an integrated approach
A1  - Yip, George S.
A2  - Bink, Audrey J. M.
LA  - English
PP  - Oxford ; New York
PB  - Oxford University Press
YR  - 2007
UL  - https://colectivo.uloyola.es/Record/ELB169309
OP  - 272
CN  - HF5415.5 .Y57 2007
SN  - 9780191528040
KW  - Customer relations : Management.
KW  - International business enterprises : Management.
KW  - Electronic books.
ER  -