Cita APA

Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. San Francisco: Jossey-Bass.

Citación estilo Chicago

Hatch, Mary Jo., and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.

Cita MLA

Hatch, Mary Jo., and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.