TY  - GEN
T1  - Taking brand initiative how companies can align strategy, culture, and identity through corporate branding
A1  - Hatch, Mary Jo.
A2  - Schultz, Majken.
LA  - English
PP  - San Francisco
PB  - Jossey-Bass
YR  - 2008
ED  - 1st ed.
UL  - https://colectivo.uloyola.es/Record/ELB177501
OP  - 266
NO  - "Reputation Institute publications"--Jacket.
CN  - HD59.2 .H38 2008
KW  - Corporate image.
KW  - Corporate culture.
KW  - Branding (Marketing)
KW  - Electronic books.
ER  -