Cita APA

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Hoboken, New Jersey: Wiley.

Citación estilo Chicago

Kotler, Philip,, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0: Moving From Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.

Cita MLA

Kotler, Philip,, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0: Moving From Traditional to Digital. Hoboken, New Jersey: Wiley, 2017.