TY  - GEN
T1  - Marketing 4.0 : moving from traditional to digital
A1  - Kotler, Philip,
A2  - Kartajaya, Hermawan, 1947-
A2  - Setiawan, Iwan,
LA  - English
PP  - Hoboken, New Jersey
PB  - Wiley
YR  - 2017
UL  - https://colectivo.uloyola.es/Record/ELB177526
OP  - 142
NO  - Includes index.
CN  - HF5415 .K685 2017
SN  - 9781119341147
KW  - Marketing.
KW  - Internet marketing.
KW  - Electronic books.
ER  -