Marketing 4.0 : moving from traditional to digital - Kotler, Philip; Kartajaya, Hermawan, 1947-; Setiawan, Iwan (Hoboken, New Jersey : Wiley, 2017)
Includes index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing; Internet marketing; Electronic books