TY  - GEN
T1  - The strategic storyteller : content marketing in the age of the educated consumer
A1  - Jutkowitz, Alexander, 1968-
LA  - English
PP  - Hoboken, New Jersey
PB  - Wiley
YR  - 2017
UL  - https://colectivo.uloyola.es/Record/ELB177527
OP  - 162
NO  - Includes index.
CN  - HF5415 .J885 2017
SN  - 9781119345091
KW  - Marketing.
KW  - Storytelling.
KW  - Content (Psychology)
KW  - Electronic books.
ER  -