The strategic storyteller : content marketing in the age of the educated consumer - Jutkowitz, Alexander, 1968- (Hoboken, New Jersey : Wiley, 2017)
Includes index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing; Storytelling; Content (Psychology); Electronic books