TY  - GEN
T1  - Brands laid bare using market research for evidence-based brand management
A1  - Ford, Kevin.
LA  - English
PP  - Chichester, West Sussex, England ; Hoboken, NJ
PB  - John Wiley & Sons
YR  - 2005
UL  - https://colectivo.uloyola.es/Record/ELB177654
OP  - 158
NO  - Includes index.
CN  - HD69.B7 F67 2005
KW  - Brand name products : Management.
KW  - Marketing research.
KW  - Electronic books.
ER  -