Brands laid bare using market research for evidence-based brand management - Ford, Kevin (Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005)
Includes index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Brand name products -- Management; Marketing research; Electronic books