Subliminal persuasion influence & marketing secrets they don't want you to know - Lakhani, Dave, 1965- (Hoboken, N.J. : John Wiley & Sons, 2008)
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
Includes bibliographical references (p. 191-194) and index.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Subliminal advertising; Subliminal projection; Marketing -- Psychological aspects; Electronic books