TY  - GEN
T1  - All you need is a good idea! how to create marketing messages that actually get results
A1  - Heyman, Jay H., 1939-
LA  - English
PP  - Hoboken, N.J.
PB  - Wiley
YR  - 2008
UL  - https://colectivo.uloyola.es/Record/ELB177818
OP  - 236
NO  - Includes index.
CN  - HF5415 .H449 2008
KW  - Marketing.
KW  - Advertising.
KW  - Small business marketing.
KW  - Electronic books.
ER  -