TY - GEN T1 - Marketing for rainmakers 52 rules of engagement to attract and retain customers for life A1 - Fragasso, Philip M., 1950- LA - English PP - Hoboken, N.J. PB - John Wiley & Sons YR - 2008 UL - https://colectivo.uloyola.es/Record/ELB177821 OP - 279 NO - Includes index. CN - HF5415.5 .F68 2008 KW - Customer relations. KW - Customer services. KW - Marketing. KW - Electronic books. ER -