TY  - GEN
T1  - Multichannel marketing metrics and methods for on and offline success
T2  - Serious skills.
A1  - Arikan, Akin, 1969-
LA  - English
PP  - Indianapolis, Ind.
PB  - Wiley Pub.
YR  - 2008
UL  - https://colectivo.uloyola.es/Record/ELB177827
OP  - 288
NO  - Includes index.
CN  - HF5415.1265 .A75 2008
KW  - Internet marketing.
KW  - Multilevel marketing.
KW  - Electronic books.
ER  -