TY  - GEN
T1  - Decoded the science behind why we buy
A1  - Barden, Phil.
LA  - English
PP  - Chichester, West Sussex
PB  - John Wiley & Sons Ltd.
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB177906
OP  - 270
CN  - HF5415.32 .B37 2013
SN  - 9781118345580 (electronic bk.)
KW  - Consumer behavior.
KW  - Marketing : Psychological aspects.
KW  - Electronic books.
ER  -