Decoded the science behind why we buy - Barden, Phil. (Chichester, West Sussex : John Wiley & Sons Ltd., 2013)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Consumer behavior; Marketing -- Psychological aspects; Electronic books