Unrelenting innovation how to build a culture for market dominance - Tellis, Gerard J. (San Francisco, Calif. : Jossey-Bass, 2013)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: New products; Diffusion of innovations; Creative ability in business; Technological innovations; Strategic planning; Market share; Electronic books