TY  - GEN
T1  - Social media metrics how to measure and optimize your marketing investment
A1  - Sterne, Jim, 1955-
LA  - English
PP  - Hoboken, N.J.
PB  - Wiley
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB178240
OP  - 240
NO  - Includes index.
CN  - HF5415.1265 .S7419 2010
KW  - Internet marketing.
KW  - Social media : Economic aspects.
KW  - Marketing research.
KW  - Online social networks : Economic aspects.
KW  - Electronic books.
ER  -