Social media metrics how to measure and optimize your marketing investment - Sterne, Jim, 1955- (Hoboken, N.J. : Wiley, 2010)
Includes index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Internet marketing; Social media -- Economic aspects; Marketing research; Online social networks -- Economic aspects; Electronic books