TY  - GEN
T1  - Marketing 3.0 from products to customers to the human spirit
A1  - Kotler, Philip.
A2  - Kartajaya, Hermawan.
A2  - Setiawan, Iwan.
LA  - English
PP  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB178266
OP  - 188
NO  - Includes index.
CN  - HF5415 .K68 2010
SN  - 9780470609668 (electronic bk.)
KW  - Marketing.
KW  - Electronic books.
ER  -