TY - GEN T1 - Roar! get heard in the sales and marketing jungle, a business fable A1 - Daum, Kevin. A2 - Turner, Daniel A. LA - English PP - Hoboken, N.J. PB - John Wiley & Sons, Inc. YR - 2010 UL - https://colectivo.uloyola.es/Record/ELB178267 OP - 211 CN - HF5415 .D38 2010 SN - 9780470609835 (electronic bk.) KW - Marketing. KW - Electronic books. ER -