TY  - GEN
T1  - If you build it will they come? three steps to test and validate any market opportunity
A1  - Adams, Rob.
LA  - English
PP  - Hoboken
PB  - John Wiley & Sons, Inc.
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB178270
OP  - 215
CN  - HF5415.153 .A33 2010
KW  - New products : Marketing.
KW  - Marketing.
KW  - Electronic books.
ER  -