TY - GEN T1 - The contrarian effect why it pays (big) to take typical sales advice and do the opposite A1 - Port, Michael, 1970- A2 - Marshall, Elizabeth, 1975- LA - English PP - Hoboken, N.J. PB - John Wiley & Sons YR - 2008 UL - https://colectivo.uloyola.es/Record/ELB178272 OP - 165 CN - HF5438.25 .P673 2008 KW - Selling. KW - Sales management. KW - Marketing. KW - Electronic books. ER -