TY  - GEN
T1  - Market research handbook
A2  - Hamersveld, Mario van.
A2  - Bont, Cees de, 1964-
LA  - English
PP  - Chichester, West Sussex, England ; Hoboken, N.J..
PB  - John Wiley & Sons
YR  - 2007
ED  - 5th ed. /
UL  - https://colectivo.uloyola.es/Record/ELB178415
OP  - 627
NO  - Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
CN  - HF5415.2 .H285 2007
KW  - Marketing research.
KW  - Electronic books.
ER  -