TY - GEN T1 - Playing bigger than you are how to sell big accounts even if you're David in a world of Goliaths A1 - Brooks, William T., 1945- A2 - Brooks, William P. G. LA - English PP - Hoboken, N.J. PB - John Wiley & Sons YR - 2009 UL - https://colectivo.uloyola.es/Record/ELB178445 OP - 228 CN - HF5438.25 .B7454 2010 KW - Selling : United States. KW - Small business : United States. KW - Selling : Terminology. KW - Electronic books. ER -