Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /
| Autor principal: | |
|---|---|
| Formato: | Electrónico |
| Idioma: | English |
| Fecha de publicación: |
Hoboken, N.J. :
John Wiley & Sons,
c2013.
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| Materias: | |
| Acceso en línea: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=178458 |
Tabla de Contenidos:
- pt. 1. How to set prices for maximum profits
- pt. 2. How the market will value your new product
- pt. 3. Your cost analysis
- pt. 4. Fine-tuning your price
- pt. 5. Testing your prices
- pt. 6. Pricing in special situations.