TY  - GEN
T1  - The buying brain secrets of selling to the subconscious mind
A1  - Pradeep, A. K., 1963-
LA  - English
PP  - Hoboken, NJ : Chichester
PB  - Wiley ; John Wiley [distributor]
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB178541
OP  - 252
NO  - Includes index.
CN  - HF5415.12615 .P73 2010
KW  - Neuromarketing.
KW  - Consumer behavior.
KW  - Shopping : Psychological aspects.
KW  - Marketing : Psychological aspects.
KW  - Electronic books.
ER  -