TY  - GEN
T1  - Ethical marketing and the new consumer
A1  - Arnold, Chris.
LA  - English
PP  - Chichester, U.K.
PB  - Wiley
YR  - 2009
UL  - https://colectivo.uloyola.es/Record/ELB178542
AB  - Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
OP  - 272
CN  - HF5415 .A743 2009
KW  - Marketing : Moral and ethical aspects.
KW  - New Age consumers.
KW  - Electronic books.
ER  -