Taylor, D., & Nichols, D. (2010). The brand gym: A practical workout to gain and retain brand leadership (2nd ed.). Chichester, U.K.: Wiley.
Chicago Style CitationTaylor, David, and David Nichols. The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. 2nd ed. Chichester, U.K.: Wiley, 2010.
MLA CitationTaylor, David, and David Nichols. The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. 2nd ed. Chichester, U.K.: Wiley, 2010.
Warning: These citations may not always be 100% accurate.