TY  - GEN
T1  - Data-driven marketing the 15 metrics everyone in marketing should know
A1  - Jeffery, Mark, 1965-
LA  - English
PP  - Hoboken, N.J.
PB  - Wiley
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB178876
OP  - 298
CN  - HF5415.2 .J44 2010
KW  - Marketing research.
KW  - Marketing : Mathematical models.
KW  - Marketing : Case studies.
KW  - Electronic books.
ER  -