Data-driven marketing the 15 metrics everyone in marketing should know - Jeffery, Mark, 1965- (Hoboken, N.J. : Wiley, 2010)
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing research; Marketing -- Mathematical models; Marketing -- Case studies; Electronic books